the complete gucci spring campaign starring joan smalls

what yo’ name iz?  joan smalls, karmen pedaru, hailey clauson, nikola jovanovic

not many feats in the fashion industry can make me gasp, but joan smalls is one model that has me on the edge of my seat every step of the way. through the lens of mert + marcus, joan smalls appears in this slight preview alongside karmen pedaru for the spring 2011 gucci campaign. you may recall seeing joan appear alongside raquel zimmermann for the gucci pre-fall 2010 campaign; & now it seems as though ms. smalls has become a certified gucci girl. seen printed in the february issue of british elle, this is our first look at the new campaign images. im completely overjoyed to see that joan has been successfully embraced in the world of high end fashion. along with her recent contract signing with estee lauder & now this, 2011 is shaping up to be the year of joan smalls. represented by IMG, joan appears along side  karmen pedaru of ford. though not seen here, speculation leads me to believe that hailey clauson of marilyn management was shot for this campaign as well, granted she walked the runway for the house of gucci for the SS11 show season in milan. male model, nikola jovanovic of ford models is seen along with karmen & joan for this season as well, proving him to be a gucci guy fave. joan is stunning!!

imagesource | tfs

video: l’amour fou, an yves saint laurent documentary

editorialesque preview » jon kortarjarena for vman

jon kortarjarena is suppose to have an editorial in the upcoming issue of vman. represented by wilhelmina model managment, jon is one of my favorite male models. im hoping that more images from the editorial will surface soon. jon kills it editorially, get on him. you may recognize him from all those tom ford menswear ads he’s done. one dope ass dude, for real.

imagesource | fashionisto

beyond the confines of fashion

pre-collection preview | burberry prorsum

providing a much more sleek design aesthetic for their prorsum collection, burberry gives us a pre-fall preview. providing much more clean & simplified lines than what we seen for their resort pieces. though a small preview is seen here we at least know what we can expect for the coming fall ready-to-wear season. burberry has really started to become one of my favorite menswear labels. i love that the brand no longer feels the need to shove beige plaid down our throats. its more of a refined elegance. i definitely seek simple designs that dont rely on logos or prints in my own everyday wardrobe pieces. with that said i love certain prints, but given the option i always go for simple & minimalistic.

imagesource | burberry